Tao Taekwondo


TAO Taekwondo is a pseudo taekwondo academy that teaches conscious living through taekwondo. The academy values precision, purpose and balance in all actions and movements. Minimalistic and symmetrical visuals are employed to reflect the simplicity and balanced well-being that leads to conscious living. Planners are given to students for managing their day-to-day activities and encourage them to take a conscious approach to their daily activities and personal goals.

This project was inspired by my own personal experiences in Taekwondo classes.


‘Purpose’ is arranged such that the elements create a visual centre

point to represent aim and intention.

‘Precision’ is an overlap of the yin and yang symbol and balanced squares to create a target mark symbolising precision.

‘Balance’ is made of still and fluid elements precariously stacked to represent stability.

'Motion' is shaped asymmetrically to represent the fluidity of actions in Taekwondo.

Asset 2@4x.png
Asset 3@4x.png
Asset 4@4x.png
Asset 5@4x.png
Asset 6@4x.png
Asset 7@4x.png
Asset 8@4x.png
Asset 9@4x.png
Asset 10@4x.png
Asset 12@4x.png
Asset 11@4x.png
Asset 13@4x.png
Asset 14@4x.png
Asset 15@4x.png
Asset 16@4x.png
Asset 17@4x.png
Asset 18@4x.png
Asset 19@4x.png
Asset 20@4x.png
Asset 21@4x.png
Asset 22@4x.png
Asset 23@4x.png
Asset 24@4x.png
Asset 25@4x.png
Asset 26@4x.png
Asset 27@4x.png